Updated: May 20, 2020
Are you getting “ghosted” every time you send your pricing to a potential client? There could be more reasons than just being priced too high...
This week I’m going to be sharing 5 reasons people are ghosting you.
You’re not being personable enough in your responses.
Instead of saying “I charge $300 per hour! Thanks for the interest!” ... Take time to look at their social media (if that’s an option)
• Tell them what you loved about their feed, or find something you have in common and make that connection.
• Share a LITTLE bit about yourself.
• Then tell them your pricing.
You’ll stand out among all the other photographers - and they'll be much more comfortable with booking on the spot!
You aren’t posting the photos you want to be getting paid for.
I could talk about this one for a whole month, but I’ll boil it down into this:
If you want to book wedding clients between the ages of 20-30 … ✖️STOP POSTING NEWBORNS.
✖️Stop posting families.
✖️Stop posting corporate headshots.
✖️Stop posting product photos.
We are all proud of our work, I get that. It’s hard not to share a great shoot we had.
But if you’re posting headshots, you’re going to attract people who want headshots, not people who want wedding photos.
𝘼𝙂𝘼𝙄𝙉 - 𝙋𝙤𝙨𝙩 𝙩𝙝𝙚 𝙥𝙝𝙤𝙩𝙤𝙨 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙥𝙖𝙞𝙙 𝙛𝙤𝙧.
They aren’t exactly 100% sure what they would be getting.
Your feed has some blue tones, some orange tones, some desaturated tones. Some photos are dark/moody, some are light/airy.
This is confusing to potential clients.
It could be detrimental to you closing those leads, because people want to know EXACTLY what they will be getting when they invest money.
This means you have to be selective with what you post. Which leads me to one of my favorite points ...
𝙋𝙤𝙨𝙩 𝙊𝙉𝙇𝙔 𝙩𝙝𝙚 𝙥𝙝𝙤𝙩𝙤𝙨 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙥𝙖𝙞𝙙 𝙛𝙤𝙧.
You’re being “price shopped.”
Sometimes people will research photographers in their area, and they will send 10 different photographers a message asking for pricing.
In my opinion, this should never be your ideal client.
Of course you can respond ASAP and be personal (like I mentioned in Reason #1), but don’t put all your eggs in this basket.
And don’t dwell on it or beat yourself up if they ghost!
They weren’t in love with your photography. They didn’t feel a connection to you. AND THAT'S OKAY.
They just wanted the cheapest photographer in the area. And if that’s not you, then good for you! You’re probably pricing what you’re worth.
You aren't following up.
In today's fast-paced world, we HAVE to follow up with people.
Think about it... If you asked your best friend when she's available for coffee and she doesn't respond, are you just going to leave it alone? Probably not.
Same goes with potential clients.
If you send your prices to someone and they don't respond immediately, put a reminder in your phone to follow up with them the next day. It's that simple.
!! 𝗚𝗢 𝗙𝗢𝗥 𝗡𝗢
Don't settle for a "maybe." Set another reminder and follow up with them until they actually say no.
You got this!!
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