5 Reasons You Are Getting Ghosted

Updated: May 20




Are you getting “ghosted” every time you send your pricing to a potential client? There could be more reasons than just being priced too high...⁠

This week I’m going to be sharing 5 reasons people are ghosting you.⁠

𝐑𝐞𝐚𝐬𝐨𝐧 #𝟏:⁠

You’re not being personable enough in your responses.⁠

Instead of saying “I charge $300 per hour! Thanks for the interest!” ... Take time to look at their social media (if that’s an option)⁠

• Tell them what you loved about their feed, or find something you have in common and make that connection. ⁠

• Share a LITTLE bit about yourself. ⁠

• Then tell them your pricing. ⁠

You’ll stand out among all the other photographers - and they'll be much more comfortable with booking on the spot! ⁠


𝐑𝐞𝐚𝐬𝐨𝐧 #𝟐:

You aren’t posting the photos you want to be getting paid for.⁠

I could talk about this one for a whole month, but I’ll boil it down into this: ⁠

If you want to book wedding clients between the ages of 20-30 … ✖️STOP POSTING NEWBORNS. ⁠

✖️Stop posting families. ⁠

✖️Stop posting corporate headshots. ⁠

✖️Stop posting product photos.⁠

We are all proud of our work, I get that. It’s hard not to share a great shoot we had. ⁠

But if you’re posting headshots, you’re going to attract people who want headshots, not people who want wedding photos.

𝘼𝙂𝘼𝙄𝙉 - 𝙋𝙤𝙨𝙩 𝙩𝙝𝙚 𝙥𝙝𝙤𝙩𝙤𝙨 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙥𝙖𝙞𝙙 𝙛𝙤𝙧.⁠


𝐑𝐞𝐚𝐬𝐨𝐧 #𝟑:⁠

They aren’t exactly 100% sure what they would be getting.⁠

Your feed has some blue tones, some orange tones, some desaturated tones. Some photos are dark/moody, some are light/airy.⁠

This is confusing to potential clients.⁠

It could be detrimental to you closing those leads, because people want to know EXACTLY what they will be getting when they invest money. ⁠

This means you have to be selective with what you post. Which leads me to one of my favorite points ...⁠

𝙋𝙤𝙨𝙩 𝙊𝙉𝙇𝙔 𝙩𝙝𝙚 𝙥𝙝𝙤𝙩𝙤𝙨 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙥𝙖𝙞𝙙 𝙛𝙤𝙧.⁠


𝐑𝐞𝐚𝐬𝐨𝐧 #𝟒:⁠

You’re being “price shopped.” ⁠

Sometimes people will research photographers in their area, and they will send 10 different photographers a message asking for pricing. ⁠

In my opinion, this should never be your ideal client. ⁠

Of course you can respond ASAP and be personal (like I mentioned in Reason #1), but don’t put all your eggs in this basket. ⁠

And don’t dwell on it or beat yourself up if they ghost! ⁠

👋🏼𝗠𝗢𝗩𝗘 𝗢𝗡.⁠

They weren’t in love with your photography. They didn’t feel a connection to you. AND THAT'S OKAY. ⁠

They just wanted the cheapest photographer in the area. And if that’s not you, then good for you! You’re probably pricing what you’re worth. ⁠


𝐑𝐞𝐚𝐬𝐨𝐧 #𝟓:⁠

You aren't following up.

In today's fast-paced world, we HAVE to follow up with people. ⁠

Think about it... If you asked your best friend when she's available for coffee and she doesn't respond, are you just going to leave it alone? Probably not.⁠

Same goes with potential clients.⁠

If you send your prices to someone and they don't respond immediately, put a reminder in your phone to follow up with them the next day. It's that simple.⁠

!! 𝗚𝗢 𝗙𝗢𝗥 𝗡𝗢⁠

Don't settle for a "maybe." Set another reminder and follow up with them until they actually say no.⁠

You got this!! ⁠


For more education, follow my instagram account. See you there! :)

Charlotte Headshot Photographer

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